今年双十一开始“纯过日子”
今年双十一热度明显降温，跨店满减、定金预售和促销晚会相继淡出，消费者开始“纯过日子”，更看重商品实用性和性价比。与此同时，品牌自播占比上升，头部主播带货影响力持续下降。
Trending data
| Sources | 百度热搜 |
|---|---|
| Heat metric | 4169472 |
| Topic terms | 消费 |
| Original link | https://www.baidu.com/s?wd=%E4%BB%8A%E5%B9%B4%E5%8F%8C%E5%8D%81%E4%B8%80%E5%BC%80%E5%A7%8B%E2%80%9C%E7%BA%AF%E8%BF%87%E6%97%A5%E5%AD%90%E2%80%9D&sa=fyb_news&rsv_dl=fyb_news |
Why it matters
This item surfaced on several platform feeds at once, making it part of the day's wider conversation. We file it under trending references rather than a themed column because it does not belong to one side.
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